01
Search Engine Optimisation
Keyword and intent research, on-page optimisation and content that earns sustainable organic visibility.
- SEO
- Content
- Copywriting
Hi, I’m AdritaSEO Executive
Digital Marketing & Search Strategy
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Adrita Sarkar
SEO Executive
Falcon Group UAE DXB
Hello!
About Adrita SarkarHi, my name is Adrita Sarkar. I’m a digital marketer based in Dubai, currently Digital Marketing Executive at Falcon Group UAE — growing brands through content, advertising and performance strategy.
Before moving to Dubai I spent nearly three years as Digital Marketing Manager at Hexadesigns in Kolkata, leading the team and running client campaigns across sectors.
- Based in
- Dubai, UAE
- Currently
- Falcon Group UAE
- Focus
- SEO · SEM · Content
- SEO
- Paid media
- Content
- Analytics
My Expertise
Growing brands through search, content & data
ExpertiseCombining search, paid media, content and analytics into one strategy — so every channel feeds the next and growth compounds.
02
Search & Paid Media
Search engine marketing and PPC campaigns planned around intent, budget and measurable performance.
- SEM
- PPC
- Google Ads
03
Social & Content
Social media marketing and content creation that keeps brands visible, consistent and worth following.
- Social media
- Content creation
04
Analytics & Optimisation
Google Analytics, A/B testing and conversion rate optimisation — plus email and automation to nurture leads.
- GA
- A/B testing
- CRO
Marketing Stack
Skills I work with
SkillsFull-funnel digital marketing — from the first search to the final conversion.
Search
- Search engine optimisation (SEO)
- Search engine marketing (SEM)
- PPC
Content & Social
- Social media marketing
- Content creation
- Copywriting
Lifecycle
- Email marketing
- Marketing automation
Analytics & Optimisation
- Google Analytics
- A/B testing
- Conversion rate optimisation
Experience
My career journey
Experience and education2010 – 2015
EducationSecondary School Certificate
Jodhpur Park Girls’ High School
Kolkata, India
2016 – 2017
EducationIntermediate, Arts
Jadavpur Vidyapith
Kolkata, India
2017 – 2020
EducationBSc Geography
Calcutta University
Kolkata, India
2021 – 2022
EducationAPDM in Digital Marketing
AIDM
India
Oct 2022 – Jul 2025
WorkDigital Marketing Manager
Hexadesigns
Kolkata, India
Team leadership and client campaigns across sectors.
Aug 2025 – Present
NowDigital Marketing Executive
Falcon Group UAE
Dubai, UAE
Marketing across brands through content, advertising and performance strategy.
Selected Work
Work that defines my journey
ProjectsMulti-brand marketing in Dubai and client campaigns across sectors in Kolkata.
SEO • SEM • Content
Multi-brand growth marketing
Falcon Group UAE · 2025 – Present
Marketing across the group’s brands through content, advertising and performance strategy.
- SEO
- Paid search
- Content
- Analytics
Leadership • PPC • Social
Client campaigns across sectors
Hexadesigns · 2022 – 2025
Led the digital marketing team and delivered client campaigns across a range of sectors.
- Team leadership
- PPC
- Social media
Detailed case studies with results are on the way…
Certifications
Professional credentials
CredentialsHover the track to pause · Google Skillshop certificationsSwipe to browse · Google Skillshop certifications
Additional courses
Introduction to Digital Marketing
Great Learning
MarketingIntroduction to Influencer Marketing
Great Learning
InfluencerThe Fundamentals of Digital Marketing
—
Foundations
Always learning, always testing…
Reach out
Let’s grow something together
- Dubai, UAE · GST · UTC+4